Wednesday, February 08, 2012

Web Video has come of age.

Some amazing statistics for web video.Exeter web video specialists Wide Eye communications (Devon UK) have just put this data up on their blog. Get the complete info at http://www.wideeyecom.com/blog Online Video Statistics Video increases the chance of a front page Google ranking by 53x. Forrester, January 2010. A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. Forrester, January 2009 Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. Marketingweek, 2011. Visitors who view product videos are 85% more likely to buy than visitors who do not. Internet Retailer, April 2010. Video in email marketing has increased click through rates by over 96%. Implix, 2010 Simple video merchandising videos can nearly double the impact of eCommerce. Invodo Video Research, February 2010. 59% of Senior Executives prefer to watch video instead of reading. Forbes Insight, December 2010. 80% of executives are watching more online video today than they were a year ago. Forbes Insight, December 2010. 50% of manufacturers surveyed have established a YouTube presence for brand-building and connecting directly with consumers. Industrial Marketing Today, 2011 Rich media ads containing video drive success four times more than flash animation. DoubleClick, June 2009.