I tell you what's really pissing me off just lately ; The phrase 'a passion for'.
Fuck me, if I hear it used in some lame half-arsed marketing geek's 'right-on' slogan* one more time I think I'll scream up my lungs. "arghhhhhhhh-slop".
Using the word 'passion' about one's business or product was a bit wanky in the first place, ie circa 1994 but now, more than a decade on, it's wankymax, pretentious, irritating and, in most cases, largely inappropriate.
The dumb fucking use of 'a passion for' seems to have invaded every possible product and service, with hardly a newspaper ad, tv ad, junk (sorry direct) mail abortion or corporate re-branding being complete without it's slimy insincere tones.
"A passion for excellence" or "A passion for serving you/your business" are smug examples which then pale in comparison to the endless spewing torrent of 'a passion for food/chocolate/travel/delivery/logistics etc. Delete as appropriate.
I've even seen "A Passion for people-driven websites" (rolls off the tongue like a hairy toffee) and also "Passionate about Plastic"! Oh please.
Then you can find it being stretched (dilated to eye-watering proportions more like) beyond the bounds of common sense to accommodate any business need.
Smith &Co medical supplies - A passion for Hygenic Aids.
Keeper, Reciept and Partners - Your tax avoidance strategy is our passion
Kington, Scalpel & Kutts - Passionate about vivisection.
Marie Stopes - Passionate about great Cervix
JezzzTFchrist
Where will it end?
AlQueda.com - Passionate about Semtex
Anne Summers - A passion for passion
The Priesthood - Passionate about kids
*Of course it's not 'slogan' any more - it's probably something like 'brand mission micro-ident'.
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